As the discipline of product management becomes critical in ever-changing business environments, Snap Marketing provides focused theoretical and practical training to individuals and teams to maximise understanding of the concepts, principles, processes and insights linked to the entire product management lifecycle.


With bespoke training courses aimed at addressing the needs of individuals or an organisation’s entire product management team, knowledge and capability gaps are filled to ensure that graduates of the selected courses are equipped to fulfil their roles and responsibilities successfully.

Snap Marketing is an AIPMM authorised training partner.



Why should you obtain AIPMM Certification?

AIPMM Certifications are internationally recognised and are easily transferable between industries, market segments and geographic locations. Obtaining AIPMM Certification demonstrates that you have truly mastered your product management profession and clearly understand the strategic and the tactical functions of product marketing and management.

It is an investment in yourself and your professional career. AIPMM Certification supports you with proven methodologies and best practices to optimise your effectiveness and value in your workplace. Obtaining certification is an indication of your commitment to product management and marketing as a profession.

AIPMM Certifications are flexible and are not based on one specific methodology as they span across  all industries and applicable across all product life cycles.

Why is an AIPMM Certified qualification recognised as the industry standard?

The Association of International Product Marketing and Management (AIPMM) is the world’s largest professional organisations of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organisations and clients through a constantly changing business landscape. With members in over 65 countries, it is the worldwide certifying body of product practitioners with the following certification designations:

Certified Product Manager (CPM).

Certified Product Marketing Manager (CPMM).

Certified Innovation Leader (CIL) by request.

Certified Brand Manager (CBM) by request.

A cornerstone of the AIPMM is the Product Management and Marketing Body of Knowledge which is the standard by which successful product management practices are implemented around the world.

AIPMM Certifications are the industry standard because they:

Cover practical and theoretical concepts, skills and terminology.

Are a worldwide standard that is compliant with ANSI/ISO/IEC 17024:2012 which is the general requirements for bodies operating certification programs and the benchmark for quality.

Are highly credible with the exam administered by the AIPMM as a neutral third party, which is independent of the training vendor.

Show proficiency and skills that can be used across all industries.

Set the standard with proven methods and processes drawing from a variety of best practices, frameworks and methodologies.

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