You will be able to demonstrate professional abilities in the following areas:
Assessing the marketplace, customers, competition, and trends through research, analysis and data evaluation.
Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline phases of the product lifecycle. It is the function that initiates pricing actions, product-focused marketing communications activities and represents the product to salespeople, the channel and to the existing and potential customers.
The AIPMM has developed the Certified Product Marketing Manager (CPMM) programme to focus on interdisciplinary best practices that break through industry barriers to set standards with proven methods and processes.
Who Should Attend this CPMM Course?
Individuals who wish to demonstrate competence in the principles and practices of industry-standard Product Marketing Management. This includes: