According to CNN Moneywatch, recent research indicates that product management is now ranked as the fourth most important profession in the United States, behind only CEOs, Senior Executives and General Managers.

Thriving companies have strong product management capabilities that contribute to the day-to-day management of solutions, as well as towards driving success that results from achieving the vision and the strategy.

Activities that can be focused upon as part of your product management assignment include:

New product development.

Product launch plans.

Product Lifecycle Management.

Business case reviews and development.

Product strategies.

Product Portfolio Management.

Competitor Analysis.

As the discipline of product management becomes more vital in ever changing business environments, Snap Marketing will ensure that this critical function is optimised through the thoughtful and proactive management of offerings across the entire product management lifecycle.

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